Many social networks are active and competing in the field of communication, but the question here is how successful these social networks can be against their fierce competitors. Now we want to talk about the comparison of Tik Tok and Instagram. Instagram is one of the programs that grew and developed quickly and became more popular than Twitter in a short period of time. Now, after Instagram, the new Tik Tok software is making its way to users’ smart devices.
To compare Tik Tok and Instagram and check the competition between Instagram and Tik Tok, first, let’s have a brief introduction to these two programs and then we will check the capabilities of these two programs together.
Almost all of us are familiar with Instagram or the queen of social networks (currently Facebook is the king by far).
The Instagram platform has about one billion active users, which is an indicator of the strong performance of this platform.
Instagram is a social network with the ability to publish photos and videos as posts and stories, which is very popular these days
Let’s get to know Tik Tok better
To get familiar with the features of Tik Tok and the reason for its fame and popularity, it is better to first check the history of Tik Tok.
Tik Tok is a popular social program launched by China in 2016. Of course, at first the name of this platform was Douyin. After that, he started his career in western countries by buying and making changes in an American musical app called Lee.
TikTok has offices in Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Seoul, Shanghai, Singapore, and Tokyo
- Posts that you can share on the Tik Tok platform include mixing music, lip reading (dubsmash) with video, and publishing videos between 3 and 60 seconds.
- Turn your phone into a complete creative studio.
- Ability to edit your videos with advanced tools
- It has popular and free music
- Add your favorite music to videos
- Tik Tok videos can be recorded with different effects, filters and stickers. Tik Tok is similar to Instagram in terms of having captions, but we are facing a 100-character limit.
Where does Tik Tok’s income come from?
Like many other social media sites, TikTok also makes money from in-app purchases. Users can buy coins priced from 99 cents to $99.99 and use them to tip their favorite creators on the platform.
Which program has more followers?
Instagram still has a larger audience than TikTok, with 1.8B downloads per second globally. In November 2019, Sensor Tower announced that TikTok had reached the 1.5B milestone. This study shows that while Instagram has surpassed Tik Tok in terms of downloads, Tik Tok is ahead in terms of user growth rate. This difference in new user growth is because Tik Tok is still new to the market and Instagram is a social network that was founded 10 years ago.
Comparison of features of Instagram and Tik Tok
- The easy and convenient use of Tik Tok has made this platform known as the main program for making short videos in the world. The simple premise of Tik Tok is focused on lip-syncing and so-called lip-synching, dancing, joking, or other comedic acts.
- In the 10 years since the birth of Instagram, this program has become a platform focused on photos and stories and IGTV, and has become a program for branded social interactions. Although the principle and foundation of both Tik Tok and Instagram programs are the same, they have many differences.
- Currently, Tik Tok does not have the ability to publish long videos, and the maximum time of a video in Tik Tok is up to 15 seconds and the ability to loop up to 60 seconds. On the other hand, the IGTV video feature on Instagram allows users to play videos up to one hour. IGTV is also trying to monetize video creators.
- Both programs have in-app purchases, in this regard Tik Tok has launched its own digital currency with which users can give various virtual gifts to the creators of clips.
- Both TikTok and Instagram have shopping and e-commerce capabilities, with the difference that Instagram has spent more time fine-tuning its features and its position as an e-commerce platform. Instagram has an in-app Checkout feature and the popular Instagram Shopping feature, which allows businesses to tag their products and direct users to product links on their site.
- Of course, it goes without saying that Tik Tok also has the Instagram Checkout feature, where users can make in-app purchases from retailers. Tik Tok Sponsored Hashtag Challenges allow companies to link their products to their website through a sponsored hashtag campaign.
Finished
Tik Tok is a Chinese social network that is accessible through smartphones with iOS and Android operating system. Within two years, Tik Tok was able to reach a position where it is now considered a competitor to Netflix, YouTube, Snapchat and even Facebook.
The Tik Tok application was able to record more than one billion downloads in more than 150 countries of the world that speak 75 languages.
Like Instagram, you can publish your own videos, follow your friends, and search through millions of videos in the Tik Tok application.
In this article, we compared Instagram versus Tik Tok.
What platform do you use? Which one worked best for you? Send us your feedback in the “Comments” section
