How Do I Pin A Post To The Top Of My Instagram Profile? How to Pin Multiple Instagram Posts to Your Profile 2023
Instagram is one of the most popular social networks in the world. This attractive platform has been able to attract many people by offering new features. One of the latest features of this social network, which has recently been activated for users, is pinning posts on Instagram. But what is the purpose of Instagram in providing this feature? Can pinning posts be useful for businesses?
Introducing the ability to pin posts on Instagram
As you know, Instagram was launched in 2010 and managed to reach 100 million active users in less than 2 years. From the first day of activity on Instagram, users were able to publish their desired image or video on their page. Since the pages that are actively present on this platform have published a large amount of post, IGTV, etc. on their page during their activity. Therefore, with the aim of improving the experience of its users, Instagram added the ability to pin posts to this platform.
Of course, this is not the only Instagram ability that has been offered to organize users’ posts; Previously, the guide feature was also introduced with the purpose of categorizing posts. But it seems that Instagram has more goals this time than categorizing posts.
In the post pin feature, Instagram allows users to pin their 3 posts or Reels on their profile. Many social network experts believe that Instagram intends to use this feature to make reels more popular and somehow encourage users to use them. In fact, the pin post feature in Instagram is an interesting feature to differentiate some content from the rest.
But others believe this feature was added to Instagram for advertising and commercial purposes. But how can bloggers and businesses use the ability to pin posts on Instagram for their business purposes?
What are the benefits of pinning a post on Instagram?
Post pinning on Instagram is currently enabled as a test for users, allowing them to pin up to 3 posts of their choice on their profile. But for now, there is no news about how many posts users will be able to pin in their profile in the future. As you know, visitors to your Instagram profile will see your first 3 posts at first glance. With the addition of this new feature, you can choose 3 of your best posts and pin them on your profile to attract the attention of your visitors. But the main question is which Instagram post to pin?
1- Pinning the post and increasing income
If you are among bloggers or Instagram influencers, you must be aware that the amount of likes and comments on your posts indicates the level of engagement of your page. Since one of the important factors in advertising for businesses is the engagement rate of the advertiser’s Instagram page; This feature can be useful for Instagram influencers. but how?
You can pin the 3 posts that have the most likes and comments on your page. So that the person requesting the advertisement can see the level of interaction and participation of your followers upon entering your page and checking the pinned posts. Of course, this feature can have a great impact on how much influencers earn from advertising. It is predicted that in the not-too-distant future, we will see variable advertising prices for pinning an advertising post on influencers’ profiles.
2- Pinning the post on Instagram and increasing followers
One of the benefits of pinning posts on Instagram is increasing the number of likes and comments on pinned posts. If you’re looking to improve on Instagram, you can get more visibility by pinning 3 posts that have less engagement than others. Experienced experts in the field of Instagram believe that more than 80% of people who visit a profile for the first time like or comment on the first 3 posts of the page. You can periodically pin your different posts using the post-pin feature in your profile to increase the engagement rate of those posts.
3- Pinning the post and increasing sales
Another advantage of pinning an Instagram post for online businesses and online shops is pinning favorite products. As you know, the variety of online store products is huge and some seasonal products may get lost in the colorful posts and few people see them. Therefore, admins of store pages can pin less frequently seen products in the profile of the store page so that the audience can see those products at first glance. Pinning a post can also be effective during contests or special sales campaigns and invite many people to interact.
Teaching how to pin a post on Instagram:
Pinning a post on Instagram does not require any special tools and you can easily pin the desired post on your profile. Follow the steps below to pin a post on your profile.
- Enter your profile and select the desired post.
- Tap on the three dots above the post.
- Select the pin to your profile option.
- Now the desired post is pinned to your profile with a white pin icon.
the conclusion
We have reached the end of the article on how to pin a post on Instagram and check its benefits for businesses and Instagram influencers. As you know, Instagram believes this feature gives active users more flexibility to show their favorite posts to others. Since this feature is activated for users as a test, it may undergo changes in the near future. But surely all these changes will be for the benefit of users and with the aim of providing a better environment to increase interaction. Share your questions and comments with us.
