A branded product is a product that is produced and distributed by a well-known brand, is identifiable, and has a visual identity label and signs.
Instagram recently introduced a new tool to create transparency and compliance with branded content.
According to Instagram, Instagram branded content is defined as a content protection letter from the creator or publisher with respect to the original publisher.
(For example, if you are a financial business partner, the creator of the work related to the content you put on your page, you should activate this option.)
Instagram policies require creators and publishers to feature commercial partners in their branded content posts.
Do you want to reach new audiences on Instagram without running ads? Let’s first check what is branded content on Instagram? These are the things you need to know before you enter the world of creating Instagram-branded content.
You should find the right partners, set guidelines for your content. Finally, have a program to promote and re-share branded content.
The branded content tool provides creators with valuable insights. It enables them to clearly present the information that they are collaborating with a brand. More widespread use of this tool will increase transparency among manufacturers, brands and communities.
Cristiano Ronaldo, Star Wars and British Vogue are among the international people and brands that use Instagram’s branded content tool today. They create value for the businesses they partner with, and they also create engagement.
What is the branded content on Instagram?
For example, if an influencer uses a brand’s products in their posts on social media, they must publish the content in a branded manner and the brand must approve of this.
Branded content generation tool on Instagram includes a way to tag businesses and their products. This will send a notification to those businesses so that they can confirm. In addition, with the help of this feature, the publisher gets access to information and statistics of engagement with branded posts.
The goal of creating branded content on Instagram
- The main goals of producing branded content on Instagram are:
- Creating interaction with users, creating a conversation and inducing a positive feeling! In fact, you want people to remember you well and tell their friends about you.
- When people think of something, your brand is the first name they think of.
- Finally, you want your content to be shared to improve your brand position and get your message across to your target audience.
How to use the branded content production tool on Instagram?
Instagram has provided a complete step-by-step guide to using the branded content tool. With the help of some visual examples, it has made it possible for users to get acquainted with this tool in the shortest possible time.
If you want to share your products and content through influencers, allow others to tag and share your products with their followers when they use your product in their posts.
- When creating a post on Instagram, touch the option (Advanced Settings) at the bottom of the description page. With the help of this option, you can tag others.
- After touching this option, it is enough to select the Tag business partner option in the BrandedContent section and then search for the username of your desired brand.
Tip: Instagram has made it possible for you to allow other people to promote your post. Therefore, it is enough to activate the option “Allow Business Partner to Promote” and define the minimum age for your post.
Guide to activate branded content on Instagram
- go to your profile Touch the top right on the three dots.
- In the next step, tap on the Branded Content Approvals option in the settings section.
- Then you activate the require option so that it turns blue as shown in the figure below.
- And you select the Approved option
Which accounts can activate branded content?
Note that the publishers are the official franchise owners. This means they must have received approval from Instagram. The symbol of this confirmation is the user’s blue tick, which means that you cannot choose your friend or neighbor! Rather, people, companies, celebrities who are allowed to receive ticks can only be selected!
