Usually, user accounts that sell products or conduct any other type of business on Instagram; They should use statistics and data to analyze their work so that they can have a better interaction with the audience and thus achieve more progress in their work. One of these sections on Instagram that helps you get important data about your users is the Instagram Insights feature.
In Insight, there are indicators related to “account”, which are:
- Impressions Index screens.
- Reach Index
- Website Clicks Index
- Profile Views Index
- Followers Index
Impressions and reach are two important terms in Instagram business accounts that provide you with important statistical information. It will be necessary to know these terms and to be familiar with their use in order to produce targeted content.
What is the difference between Impression and Reach?
After reading this article and viewing the photos, you probably have this question, what is Rich and Impression, and what is the difference between them?
Impressions are the number of times your post is seen (it is possible that a person with his account sees your post ten times and each time he sees an Impression will be added to the number of impressions).
Reach, is the number of unique accounts that see your post (contrary to the above example, one person may see your post ten times, but it counts as one reach for you).
Note that you do not have access to Insights on your personal page. Only if your page is on business mode, to the statistics of the page (Insights), which are among the most important, including reach and impression; You will have access.
Now, after a superficial acquaintance with the facilities and statistics that a business Instagram account provides us. We will get to know how to work with this tool and use it to improve the Instagram page.
Reach and Impressions are important components of Instagram statistics. We can make a decision based on the difference between these two data.
The importance of reach and impression statistical visibility
Note that the decision-making process will be different for each business.
For example, a page with humorous and entertaining content is likely to have a high reach and impression difference. In this way, each of the users browses the content of the page several times and enjoys it.
or on the page of a store such as a clothing store; Users usually visit the desired article several times. Or they send it to their friends to ask for an opinion. So, in this situation, the number of impressions will be much higher than the number of Rich.
When you feel that your page needs advertising to progress, you advertise. It will be possible to check the feedback of your ads according to your understanding of reach and impression and the difference between these two options.
At the time of advertising, the number of impressions will be very high. If the reach statistic also increases with impressions and has a good ratio, it means that the conversion rate of impression to reach is high. This means that your content is effective and attracts users.
Of course, you should pay attention to other points about statistics (new followers, number of shares, etc.).
But in some situations, your Rich statistics will be much less than your Impressions. You should reconsider the content created.
If your impression is 20 thousand and your reach is 200. It means that followers have seen your post in advertising stories and other sections. But they have not been attracted to your post and page. So there is a problem with the content of the page, the price of the items on the store page or other problems.
Therefore, we can understand the performance of advertising campaigns by carefully looking at the difference between reach and impression numbers.
Usually, businesses’ main goal of advertising is to increase reach. Impression can show statistics on how many users have superficially viewed your posts.
But the importance of the issue is the number of users who viewed the post, referred to the post and opened the post. This part is important for advertising.
The effect of reach and impression on Instagram algorithms
If the difference between the number of impressions (net visits) and the number of reach (unique users) is not large, it means that the audience interacts more with your post. It means that the audience likes your page and follows your posts.
In the meantime, the Instagram application has also considered this issue in its new algorithms and measures the user’s behavior towards your page.
In this way, if a user sees your posts, spends more time on your posts and shares your posts, that means he is a real follower of your page.
Instagram has not ignored this and will show more of your posts to users in the next steps.
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