Previously, in the article “Instagram engagement rate”, we discussed engagement and related matters in full. Please, if you do not know what the engagement rate on Instagram means, refer to the article we introduced above.
Now that you are familiar with the factors involved in calculating the Instagram engagement rate, let’s see what methods can be used to calculate it. Note that more methods can be used for this. But here I explain the conventional methods of doing this.
The first method: calculating Instagram engagement based on the number of likes and comments
One of the most common methods used to calculate the engagement rate on Instagram is that the number of likes and comments of a post are added together, then divided by the number of followers and multiplied by a hundred. like this:
(number of likes + comments) divided by the number of followers x 100 = engagement rate (ER)
Although this method is almost good and online tools also use it, it is a big problem that the number of times a post is shared and saved by users is not taken into account. As mentioned earlier, the two factors of sharing and saving a post are very important and it is better to include them in the calculation of the participation rate.
Second method: Calculation based on the number of likes, comments, sharing and saving of a post
In this method, all the components of a post are considered. In this way, the number of likes, comments, saves and shares of a post are added together, then divided by the number of followers and multiplied by a hundred. Of course, online tools, because they don’t have access to the exact statistics of posts, only consider likes and comments (like the first method). But it can be calculated manually very easily.
(number of likes + comments + shares + saves) divided by the number of followers x 100 = engagement rate (ER)
The third method: calculating the Instagram interaction rate based on the number of impressions
In this method, instead of considering the number of page followers, we use the number of impressions or post impressions. This method is also very useful, because it shows the success or failure rate of a post. In this way, the number of likes and comments of a post are added together, then divided by the number of impressions and multiplied by a hundred.
(number of likes + comments) divided by the number of impressions x 100 = engagement rate (ER)
The fourth method: calculating the interaction rate based on the number of impressions and saving of a post
The only difference between this method and the previous method is that the number of saved posts is also considered. It is enough to add up the number of likes, comments and saves of a post, then divide by the number of impressions and multiply by a hundred. like this:
(number of likes + comments + saves) divided by the number of impressions x 100 = engagement rate (ER)
What percentage is the appropriate Instagram Engagement Rate?
But maybe this question has occurred to you, what is the appropriate percentage of Instagram engagement? In this case, different numbers and percentages have been mentioned, which I will explain below. But you should know that the engagement rate of your page will decrease after some time. Especially when you get more followers. In the beginning, we explained that with the increase in the number of followers, the engagement rate of the page decreases. This is completely normal and happens to even the most famous people on Instagram.
Introducing 3 sites to calculate Instagram engagement rate
In the following, we will introduce you to 3 online tools that you can use to easily calculate the engagement rate of your page or that of others. Of course, note that most of these tools have limitations. It means that you cannot use all their features in the free version. But the professional version of these tools provide you with very good and more accurate features that can be checked much better and deeper. Just enter the username of the desired page in the required fields to calculate the participation rate.
First website: Phlanx.com
One of the best and easiest online tools to check Instagram page engagement rate is the Phlanx tool, which is easy to use. Just enter the username (ID) of the desired page in the specified field.
Second website: SocialBlade.com
In addition to checking and calculating the Instagram engagement rate, the SocialBlade tool can also check the engagement rate of YouTube, Facebook, Twitter, etc. This tool is more accurate than the previous website and provides you with relatively more complete information.
Third website: Influencerfee.com
The Influencerfee website also allows you to check the engagement rate of your page or that of others.
Methods to increase Instagram engagement rate
Here, we bring 6 ways to increase engagement on Instagram, by using these items, you can increase the engagement rate of your page.
Complete response to comments
One of the things that many people simply skip is the discussion of replying to comments. When a user posts a comment, such as asking a question or thanking you, do not respond to that user’s comment with a short sentence. For example, if you are asked a question, try to answer in such a way that they answer your comment again. The more you can engage the audience in your post, the better it will affect the visibility of your post.
Creating content and sending posts continuously
Another thing that can increase the engagement rate of your Instagram is regular posting per week and per month. Creating content is hard and time-consuming, but if you do it well and regularly, you can be sure that you can greatly increase the engagement rate of your page.
Interaction with similar pages and colleagues
It is true that many of your audience and customers are active on colleagues pages. But you can increase your chances of being seen more by creating interaction with similar pages and thus increasing the interaction rate of your page.
Holding live (high impact)
Pages that hold good and educational live events usually have higher engagement rates than similar pages. Holding a live event makes the audience stay on your page for a long time. This will let Instagram know that these people are interested in your page, and as a result, Instagram will show your posts to these people more often. Of course, if you can organize this live with the pages of your colleagues, that will have a much greater effect.
Call to action audience
Try to take enough time to write the caption of the post. Your call to action can be asking the audience to like or comment on the post, or if the post is good, to save it and send it to others. All these cases can be a kind of call to action. You can also do this more creatively, which will increase the engagement rate of the post.
Holding a contest on the page
But another method that greatly increases the engagement rate of your Instagram page is to hold a contest. You may have noticed that some store pages always hold contests in order to increase and maintain their engagement. You can consider multiple prizes and run the contest several times a month.
final word
In this article, we tried to explain the methods of calculating and increasing the interaction rate of Instagram pages in detail. We hope that by reading this article, you have found the answer to your question on how to calculate the Instagram engagement rate.
Please share your questions and comments with us.
