We all want to have a page whose posts get a lot of likes, get a lot of comments, videos get a lot of views, and in short, to have a great page. In fact, we would like our page to have a high engagement rate. You may have seen some pages that have a very good engagement rate with a low number of followers. This means that the number of likes and comments on the posts is very high. But we see some other pages that despite having a very high number of followers, the number of likes on their posts is extremely low. In this case, we say that this page has a low engagement rate.
But you might ask, what is the engagement rate of Instagram? How is Instagram engagement rate calculated? Why should we calculate the engagement rate of our Instagram page at all? To answer these questions, just read the rest of this article carefully. In this tutorial, we will fully discuss the Instagram engagement rate review.
What is the meaning of Instagram engagement rate?
The level of interaction and participation of the audience with the content produced by a page is called participation rate or engagement rate. Engagement rate has become a standard through which the effectiveness of content published on Instagram and other social networks can be determined. In fact, this criterion specifies a percentage between 0 and 100 for each page. This is very important for pages, because by calculating the engagement rate, you can understand the power of a page on Instagram.
The Instagram engagement rate is calculated using a set of factors such as the number of followers, the number of likes, the number of comments, etc., which we will fully examine in the following sections. This is very important for the owners of active Instagram pages, for this reason, they try to increase the participation rate of their page by using methods. Of course, I have to explain one point, and that is that, usually, with an increase in the number of followers, the engagement rate of the page decreases. If you have seen, some pages that have a low number of followers, their page interaction rate is very high.
For example, if you look at the number of likes and video views of a page with 5000 followers, you will probably see that the number of likes is much higher than the number of followers. But if you follow the same page until the page reaches a much larger number of followers (for example, 200,000 followers), you will see that the engagement rate of the page drops drastically. This is normal and applies to all Instagram pages.
Why is Instagram engagement important?
As I said, the engagement rate of a page can indicate the strength or popularity of the page’s content. For example, if a page produces very strong content and the number of likes, comments, etc. is very high compared to the number of followers, it shows that this page has done its job very well. Of course, Instagram engagement rate cannot be important for all pages. For example, someone who creates a personal page may not care much about the number of likes and comments.
Because the goal here is to only have a page for fun or interaction with friends. But a page that operates on Instagram with the goal of generating income, is certainly looking to increase its engagement rate. For example, a page that works in the field of entertainment videos, if it has a high engagement rate, it can consider its advertising rate higher. Also, more people tend to advertise on pages that have a high engagement rate.
Effective factors in Instagram engagement rate
The following things can all affect the engagement rate of a page. But in the methods used to calculate Instagram engagement, usually only follower, like, comment, share and save factors are used.
number of followers
The first factor that is considered to calculate Instagram engagement rate is the number of followers of a page. Of course, I don’t want to explain the importance of the number of followers. I only point out that this factor plays an essential role in calculating the page participation rate.
The number of likes
When many other factors (such as sharing or saving a post) had not yet entered social networks, it was possible to like a post in most social networks. This means that it is one of the factors that has been influential since the past. Because it shows the audience’s interest in the post, and for this reason, it is used in calculating the page’s participation rate.
The number of comments
Although in calculating the participation rate of a page, the number of comments is placed next to the number of likes, etc., but you should know that the value of a comment is much more than likes. And the more comments you can get on your posts, the higher the post engagement rate.
The number of times the post was shared by the audience
Some people do not consider the number of times a post is shared by visitors as a part of the engagement rate and ignore it in calculating the engagement rate of the page. Among the factors that can be used to measure Page engagement, perhaps the most important is the share value of a post, because a person not only likes the content, but also likes it enough to send it to other people. . This factor indicates that a content is worth it for the audience to send it to others.
Number of posts saved by contacts
The number of times a post is saved is usually always a part of the engagement rate calculation. Because the post that is saved means that this content was so useful for the audience that it made them save the post. So, in calculating the participation rate of Instagram, we also include this item.
The number of clicks on the bio link (Website Click)
This is one of the criteria that many people do not accept. In fact, it is difficult to check this. But if we want to check a page very carefully and manually (not with online tools), we can also consider this case. But in most cases, this is ignored.
Profile Visit
Visiting a page’s profile can also be considered a part of its engagement rate. Although the calculation of this case is also a bit difficult.
The number of video views (View)
But when it comes to video views, likes are usually used instead. For example, if a video has 50,000 views, the number of likes is usually used to calculate the engagement rate.
The number of reaches or visitors of a post (Reach)
But in the discussion of obtaining the engagement rate of a post, 2 factors, reach and impression, are usually used. It means that these two factors can be used along with the number of likes, comments, shares and saves. The number of reach of a post means the number of visitors to that post. But impression means the number of views of a post. For example, it is possible that a user has seen the same post twice. In this case, one reach and two impressions are counted for this user’s behavior
Key Techniques to Increase Engagement on Instagram:
- Identify your audience and their needs.
- Consistently share posts and stories.
- Maintain high-quality and well-designed images.
- Create engaging Instagram reels.
- Craft video and slideshow posts.
- Share content that is worth saving.
- Use relevant hashtags for your posts.
- Get creative with your post captions.
- Interact with your audience through comments and direct messages.
- Educational pages tend to have higher interaction rates, so consider producing educational content if it aligns with your interests.
- Don’t underestimate the importance of Instagram Live.
- Regularly analyze your page’s statistics through Instagram Insights.
- Engage with Instagram pages in your niche.
- Avoid buying fake followers.
- Utilize call-to-action prompts.
