Today, various businesses have been created in the virtual space. Therefore, social networks have launched services so that users can carry out their business activities in the best possible way. Instagram, which is one of the most popular social networks, has paid special attention to creating suitable conditions for internet businesses. Now, this network has helped active users in the field of business by considering the business account section. Therefore, you should learn about creating an Instagram business account and its benefits to boost your business. It was in 2016 that Instagram added the business account feature to this program. In the following, while introducing the features of this type of account, we will examine the new method of creating it.
How to create an Instagram business account?
To create a business account, first you need to create a normal account. Then upgrade it to the business version using the following method.
- To convert a personal page to a business page, first enter the profile page of the desired account. Tap on the three lines icon in the upper corner of the screen.
- In the menu that opens, select Settings.
- Now enter the Account settings.
- Tap on Switch to Professional Account option.
- On the next page, select your business category.
- Confirm the displayed message.
- Finally, you will be asked to choose between Creator and Business. The Creator account is for celebrities and famous people and does not offer all the tools of a business account. So it is better to choose Business for your business.
Benefits of Instagram business profile, why should we create a business account?
If you are a brand looking to build a following on Instagram and plan to use the platform strategically, you will need an Instagram business account. By creating this type of account, you can use privileges that improve your status as a brand compared to personal accounts. Before creating a business page on Instagram, let’s take a look at the difference between personal and business profiles on Instagram.
Having an Instagram business account has extremely profitable benefits for your business, which we will mention below.
Using call to action (CTA) features
One of the important goals of your presence in social networks should be to increase interaction with customers. Instagram is also intended to help you have high interaction with customers.
When you create a business account on Instagram, you can use options like “book” or “get tickets” in your profile according to your needs.
In addition to the above, you can ask your customers to contact you. If you have a business account, you can also put things like your phone number and email in your profile so that customers can contact you more easily.
Schedule automatic publishing of posts
Another advantage of the Instagram business account is the possibility of scheduling posts in advance. This work is very attractive and useful because you don’t need to spend a lot of time every day to design and publish posts. With this opportunity that Instagram gives you, you can prepare your content strategy and calendar once and finally leave the task of publishing posts to Instagram.
In addition to Instagram, there are other services that allow you to schedule and automatically publish posts on Instagram and other social networks.
Access to analysis facilities
With a business account, you can access more information about your followers. To see this information, you need to go to the Insight section of your profile. In addition to showing the demographic breakdown of followers, this section also shows how your audience interacts with your posts.
Ability to manage ads
With the ability to manage ads, you can choose your target audience, determine your desired budget, and finally advertise your page. You can even work with influencers using direct advertising.
To use the possibility of managing Instagram ads, you must connect your business account to your Facebook account.
Tagging products in posts
Another interesting advantage is the possibility of connecting your Instagram account to your store website. This can be very effective in increasing your sales.
last word
In this article, we talked about how to create a business account and its benefits. We hope that reading this article was useful for you.
Please share your comments and questions with us.
