Why Are My Hashtags Not Working In 2023? (How To Fix It)

When you use hashtags in your Instagram posts, your content will be included among other posts that are related to your niche or industry. Users can find you by following hashtags, and this will increase the engagement rate of your page.

Hashtags make it easier for you to reach your target audience and create an online community for your brand.
Using Instagram hashtags is one of the most basic ways to attract more and increase participation in your posts and gain new followers.
However, many users are complaining that their hashtags are not working.
It is possible that you choose the wrong hashtags, use the wrong amount or put them in the wrong places.

Why are Instagram hashtags not working?

Sometimes due to various reasons like intermittent use of duplicate hashtags, overuse of hashtags, etc. your posts become shadowban and your hashtags don’t work on Instagram.

What is the meaning of hashtags not working in Instagram? When hashtags don’t work on Instagram, it means that the hashtags have lost their effectiveness.
The main purpose of using hashtags is to increase the engagement rate of the page and have a positive effect on the Instagram algorithm.
This issue has various reasons that we will examine below.

Repeated use of hashtags makes them lose their effectiveness and no longer affect the algorithm.

Another factor that makes hashtags lose their effectiveness is the use of too many hashtags under one post.

When you use too many hashtags under one post, not only are they not useful, but they lose their effectiveness and have no impact on the algorithm.

• You are using hashtags that are not relevant to your posts
  Make sure that you only use hashtags that are relevant to your posts and the topic is relevant to your content.
• You are using prohibited hashtags
  Hashtags are usually banned due to posts containing inappropriate content.
  It is very important to research your hashtags before using them. When you use prohibited hashtags, there is a high risk of your account being spammed by Instagram
• You are using hashtags that are highly competitive
  Using very competitive hashtags can also hinder your growth in Instagram.
  Many users think it’s a good idea to use the most popular hashtags because of how many posts they already have. But when you’re using hashtags that already have more than 1 million posts, it’s hard to grow and get seen.
• The number of hashtags on Instagram is limited
  Some people suggest that you only include about 5-8 hashtags per post. Some others recommend using the maximum number of hashtags allowed (30).
  No one can give you an exact figure on how many hashtags to include for each account

How to understand that our hashtags are not working?

There are a number of ways you can try to figure this out.
One of these ways is to search for the hashtags you have used in your posts or simply tap on them.
If your post was not among the recent posts of this hashtag, it means that your page has been shadowban and your hashtags are not working.

How to prevent the page from being shadowban?

Avoid banned hashtags; To learn more about this, I recommend reading the article on banned instagram hashtags.

• Don’t use Instagram robots: Another reason why Instagram hashtags do not work is the use of robots. These bots can also be useful, but if you use them too much, it may have a negative effect on your page and affect not only the hashtags but also your entire page.
• Do not use duplicate hashtags: Using repeated hashtags under the posts is also one of the things that cause the posts to be banned. Many users don’t know about this
• Don’t overuse hashtags
• Don’t be active in a short time
• Do not use hashtags unrelated to the topic of your post

Instagram has rules that every user must follow, and if they are not followed, Instagram will punish them. One of these punishments is not working hashtags on Instagram, which can have various reasons

If you have any questions or comments about why hashtags are not working on Instagram, you can send them to us in the comments section.