An Instagram bio is a small space under your username where you can share details about yourself or your brand. Your Instagram bio can include a short summary or description of your brand, contact information, emojis, hashtags and more.
As with any social media platform, Instagram’s bio section is actively used by everyone.
In this article, we will discuss how to create an effective bio for personal (individual) and business accounts. Also, how should the biography conform to the Instagram algorithm?
What is Instagram bio?
The bio section on Instagram; is a 150-character field that allows users to introduce themselves and their business briefly.
Creating an impressive bio is very important because it is the first part that users will see on your profile.
In short, it is used as “Instagram Bio” and is a context that can enable us to attract effective and different strategies with action- and conversion-focused content, which we call “Call to Action”. Creating a biography is a fairly easy and quick process. But while it can be quickly edited, using it effectively takes a lot of thought and practice.
To go to the bio section on Instagram;
- Step 1. Open the app.
- Step 2. Go to your profile and enter edit profile.
- Step 3. In the section that appears, there is a bio and website. To set your location as an additional location, you need to go to a professional account, enter the contact options and add it from the location section.
With this process, you can control the way you write your Instagram bio and see that your Instagram bio is changing quickly.
What does a bio on the Instagram cover?
Instagram bio includes account username, account name, bio section, website, location, contact, order, booking buttons that you use on your page.
While personal accounts cannot add places or buttons, professional accounts can actively use these features.
How to create an effective Instagram bio step by step
- Short, concise, effective: The first step to creating an effective bio is to provide a short but concise description of yourself or your business.
- Using emoji: Although using emoji in your bio may seem like a simple process, it’s an effective method that directly impacts conversion rates.
- Tell about your skills and experiences: Sharing your skills and experiences will help you present your business professionally. A professional bio should explain exactly what your job is and what you do. If you have a special profession or skill, or even if your page is a hobby page, try to point out its details very precisely.
- Clearly state your goal: Think of your bio as a 150-character sales pitch. Speak directly to your target audience, differentiate your brand from the competition and add a little personality.
- Use keywords in your Instagram Bio: Using keywords will not improve your findability on Instagram but will increase the amount of attention paid to your account.
- Use the hashtags: Adding a brand’s hashtag to your bio is one of the other important Instagram strategies. BMW, for example, uses its brand hashtag clearly and effectively in its Instagram bio
