In the early days of Instagram, there were equal opportunities for posting and utilizing the features of this social network for everyone. However, as Instagram has been rapidly growing, the opportunities have also become more diverse. Nowadays, Instagram has three types of accounts: personal, business, and creator.
Should we make our account business or creator? Which one is better?
In response, it should be said that although both creator and business accounts have many similarities, they are designed slightly differently for users. It is necessary to mention that both accounts work well and can help you achieve your digital marketing goals. So, let’s take a look and compare both to see which one works better for you.
Regular Account, Business Account, and Creator Account: What are the differences?
Both accounts, whether business or creator, can be useful for brands, influencers, and even regular individuals. This depends on your overall Instagram marketing goals and strategy.
Regular Instagram Account
A regular account is the one you get when you sign up for Instagram. You have the option to keep your page private or make it public for everyone to see. All basic features, such as posting photos and stories, IGTV, likes, and comments, are available for this account. You can even link this page to your other social media accounts like Twitter and Facebook. This account is suitable for individuals who are not interested in earning income through Instagram and do not want to sell any products or services. It’s simply for daily use for entertainment and leisure.
Instagram Business Account
Business accounts can create an Instagram shop for you and directly drive sales through Instagram. These shoppable posts allow users to purchase items directly from the post, simplifying the conversion process.
Business accounts have more call-to-action buttons, such as contact or reservation.
Instagram business accounts allow users to promote posts through advertisements, which can be crucial for businesses looking to attract new audiences. You can read about the Instagram promotion process in this article. Social media advertising is one of the best ways to increase brand awareness and generate more sales.
One of the main drawbacks of business accounts is that Instagram imposes certain limitations on them. For example, some songs in the Instagram library are not available for business accounts. Due to copyright laws, these songs are inaccessible to business accounts.
Therefore, if you want to create a large number of reels using popular songs, you cannot easily do so with your Instagram business account.
Instagram Creator Account
The launch of Instagram creator accounts in mid-2019 aimed to meet the digital needs of creators, such as personal brands and influencers who may not necessarily have a business. The primary feature of an Instagram creator account is the ability to create posts for collaborations and paid partnerships, something not available in business accounts. Content creators often work with other brands to promote them and influence their audience.
If you’re not familiar with the process of converting a regular account to a creator account, you can take a look at this article.
Another interesting feature that creator accounts have is the ability to organize direct messages into three different folders: General, Primary, and Requests. This is an excellent way to sort messages and maintain organization in communication.
While business accounts limit access to music on Instagram, creators have it all! So, if you want to create a variety of creative and engaging reels using the latest updates, a creator account should be your choice.
Overall, a creator account seems to be more flexible as it allows product tagging, sharing insights with partners on collaborative paid posts, and the option to privatize the account (something business accounts cannot do).
Features of a Creator Account
A creator account is more suitable for creative individuals and artists whose focus is on content creation and expressing their artistry. If you are interested in sharing creative, innovative, and artistic content, a creator account is more appropriate.
With a creator account, you can directly connect with your followers and focus on your identity. This type of account is suitable for building a closer relationship with the audience and creating a community of fans (fanbase).
Moreover, creator accounts lack some features such as the ability to share stories with links and detailed statistics about the audience. However, if direct and creative interaction with your followers is essential to you, this type of account might be suitable.
A creator account on Instagram has benefits that are highly useful for individuals interested in creativity, close interaction with the audience, and collaboration with brands. Some of the main advantages of an Instagram creator account include:
More Creativity
Having a creator account allows you to express your maximum creativity in creating content and showcasing your talents. You can create engaging, creative, and unique content that attracts your audience and contributes to the growth of your page.
Impactful and Trustworthy
As a creator, you can be influential and inspirational to your audience. You can share your experiences, knowledge, and ideas with others, guiding them on their path of personal and professional growth.
In conclusion, a creator account on Instagram is well-suited for those who value creativity, close interaction with their audience, and collaboration with brands. The features of a creator account enable users to showcase their creativity and build a meaningful connection with their followers.
In the end, what should we do? Create a business account or a creator account?
The answer is relatively simple. If you are a business looking to increase sales through Instagram, you should choose a business account as it allows you to create posts that are shoppable and sell directly from the post. However, if you don’t intend to sell on Instagram, opt for a creator account.
The most significant drawback of business accounts is their inability to use music in Reels. Reels are crucial for business growth, and by not creating them, businesses, brands, and influencers will have limited growth opportunities.
So, choosing a business or creator account really depends on your overall Instagram strategy. As you’ve seen, the key features are almost the same, and the differences can be significant or negligible based on your strategy.
But don’t worry, if you decide on one type of account today and change your mind in the future; you’ll have the opportunity to switch. This change can be done through your Instagram account settings.
