What is the best time to publish an Instagram post? This is a question that many of us who are active in the virtual world, still do not know enough about. Some people don’t consider this to be an important issue, they think that if they publish their post anytime, it doesn’t matter and the user will see the post after all.
Instagram application, which is one of the largest social media platforms in the world, is widely used by many people. Instagram users, companies, and influencers typically share their posts by scheduling Instagram sharing hours where they receive engagement.
In line with Instagram’s sharing hours, users and influencers generally increase their interactions exponentially. In Instagram, apart from sharing hours, Instagram sharing days are also very important. We have tried to prepare the best article on Instagram sharing hours and Instagram engagement hours for you, which you can use to increase the engagement of your Instagram account.
Why is the timing of the Instagram post so important?
Imagine that when you publish a post, most of your users are online and waiting for interesting posts from you and your competitors, but if you don’t publish the post on time, you will lag behind your competitors.
In Instagram, the amount of interaction (likes, comments, clicks, etc.) of your content as soon as it is published is very important. That’s because Instagram shows it to a percentage of your active followers first, and then makes a decision based on the engagement they generate to determine how many more people should see it. Therefore, Instagram will show your post to more people if a higher percentage of followers engage with it when you first post it.
If your post can generate a lot of engagement quickly, it’s more likely to land on the Explore page. Also, getting more likes will increase your chances of ranking hashtags on Instagram.
That’s why finding the right time to post on Instagram can make a big difference in your page’s performance. If you publish your post when more people are online, you are much more likely to get more engagement.
Therefore, as mentioned, increasing interaction can affect the success of your page in different ways, and one of the best ways to increase interaction is to publish a post at the right time.
When is the best time to publish an Instagram post?
You should first understand when most of your users have more time to see your posts and can easily comment on your posts. The best way to understand this story is to use the Instagram analytics tool.
Factors affecting the choice of the best time to publish an Instagram post
Followers: You should get to know the behavior habits and lifestyle of the majority of your page followers. You should know when they usually check their Instagram, which depends on age, job and other similar things.
Page content type: Most users are looking for specific content at certain times of the day. For example, after working hours when people are tired, it is not a good time to publish educational posts because users prefer to watch entertaining content during these hours.
Another way you can find out about this is to check the more powerful pages that are active in your field of work on Instagram. Just spend some time checking these pages to find out what times they publish posts and what times their posts get more views, comments and likes.
Be Mindful of Time
It might sound a bit peculiar, but when it comes to choosing the best time to post on Instagram or Facebook, you should consider time zones, not just how you design your Instagram profile. This holds especially true if you address customers, followers, or a broad target group as a company that may have a global focus.
This means that if one of your posts gets a good reception in both the United States and Europe, you need to determine the best time to reach the maximum possible audience with your post. Due to time differences, an article posted at 3:00 PM on a Thursday, Friday, Saturday, or Sunday in India is unlikely to generate a similar response in the United States, which is a crucial factor for marketing content.
Of course, you have no choice but to find a middle ground or schedule multiple times for posting and publishing individual posts, such as at 5:00 PM in the respective time zone.
How Can I Find the Optimal Time to Post on Instagram?
You can generally find the best time to post on Instagram, Facebook, or other social media on the internet. Time zone, your audience, and the categories you post in are factors to consider when timing your posts. However, there’s no one-size-fits-all formula for predicting the perfect time, like 3:00 PM or 7:00 PM being universally ideal for marketing posts as a company.
It’s important to know your Instagram followers and understand when they are most likely to engage. You might still overlook this because you usually post at 3:00 PM or 4:00 PM on Fridays, but engagement could double at 8:00 PM or 9:00 PM. To gather more data for analysis, we recommend working with Instagram tools.
There are apps available that allow you to schedule most of your posts for later when you’re posting. This means you can send different posts at different times throughout the day and eventually use the data to determine the best day and time for your content. You also have the opportunity to monitor competitors and see when they perform best.
Use A/B testing
A/B testing can be a good way to determine the movements of your target audience. You may need time to run this test, but you can use this method to get the right information.
Schedule your posts at 1-2 week intervals, specifying the differences between these weeks. And to determine the days and times when you can achieve high engagement, do a swot analysis and use it to increase your engagements.
Share IG TV and Reels
Once you’ve determined the right sharing hours, look at the sharing types, since videos are usually the types of sharing that you can get the most engagement and views from, we recommend creating content focused on circles and ig tv.
Share according to the working hours of the post.
If your target audience is a demographic that usually works actively, you can reach them at a convenient time by sending your posts when they can check social media, i.e. after work hours. You can share your posts by taking into account the busy hours of Instagram and see an increase in your likes and followers at the same time as Instagram’s interaction hours.
best time to post on instagram on wednesday
The best time to post on Instagram on Wednesdays will depend on the location and timezone of your target audience. However, in general, the best times to post on Wednesdays are typically during mid-week, outside of typical work hours, when people are more likely to have free time to browse social media.
Based on general data, some good times to consider posting on Wednesdays are:
- 11:00 AM – 2:00 PM
- 4:00 PM – 6:00 PM
- 7:00 PM – 10:00 PM
Keep in mind that these are general guidelines and may not necessarily apply to your specific audience. It’s always a good idea to analyze your Instagram insights to determine the best times to post based on your audience’s engagement patterns.
Is Wednesday afternoon a good time to post on Instagram?
Wednesday afternoon can be a good time to post on Instagram depending on your specific audience and their behavior on the platform. Generally, Wednesday is considered a good day to post on Instagram as it falls mid-week and people tend to have more free time to spend on social media.
In terms of specific timings, posting between 11:00 AM – 2:00 PM on Wednesdays can be a good option as people are usually taking a break for lunch and checking their social media feeds. Additionally, posting between 4:00 PM – 6:00 PM and 7:00 PM – 10:00 PM can also be effective as people tend to check their Instagram feeds after work hours.
However, it’s important to note that the optimal posting time may vary depending on your audience’s location, age, and other demographics. To determine the best posting time for your audience, you can use Instagram insights to analyze when your followers are most active on the platform.
What Is the Worst Time to Post?
In general, if you want to post at the best times, don’t venture too far off the beaten path. However, you shouldn’t disregard time differences either. While in Germany, Austria, and Switzerland, the period from 3:00 PM to 4:00 PM in the afternoon generates the least response, millions of people in New York are sitting on the subway.
So, you should clearly adjust your post behavior to match the market or, as mentioned earlier, schedule the same post at different times. Generally, placing posts on commutes and after work hours is valuable since many people use social media here.
Even after breakfast, when people are at work, isn’t necessarily the most popular time for new posts. On the other hand, between 8:00 AM and 9:00 AM, you can definitely reach out to a lot of people with suitable content. So, collect your own experiences to create engaging posts to the best of your ability.
This also means you can post during less recommended days and times. By doing so, you might reach new interested individuals who aren’t active during peak Instagram hours and can’t see your posts.
final word
In this article, we tried to explain the principles based on which the best times to share posts on Instagram can be determined. Remember that each business or page must find the best time to share on Instagram depending on the type of content and audience. And this may be different for each page. We hope this article has helped you in finding the right time to share posts and stories on Instagram. Please share your questions and comments with us.
