Previously, the situation was that Instagram offers users the ability to upload videos with a time limit. This time limit was one minute for main posts and 15 seconds for stories, and this limit continued and users had to post under these conditions.
It was in June 2018 that Instagram finally overtook competing platforms by adding its IGTV feature and found a new way to gain more success. Instagram’s IGTV was a huge breakthrough in the marketing world. While Instagram posts and stories allow users to publish 60 or 15-second videos; IGTV video provided the ability to publish vertical or horizontal video content, in long form. If you also like to use this new feature, stay with us until the end to learn and find out its nuances.
What is Instagram IGTV?
IGTV is Instagram’s way of changing the traditional TV experience and bringing it together and updating it with a modern, mobile experience. Instagram’s IGTV works both as a standalone app and as a new feature integrated into the main app. This program allows its users to publish long video content in vertical and horizontal video sizes. Unlike Instagram stories, IGTV videos can be up to 10 minutes for all users and up to 60 minutes for popular or verified users. However, Instagram has claimed that eventually there will be no time limit for people and everyone will be able to use the maximum video time.
Another change that was made over time in IGTV was that only vertical video can no longer be published in this program. In its recent announcements, Instagram announced that users can easily use both vertical and horizontal videos in choosing and publishing their video size, and Instagram’s IGTV will support it.
Why should you use Instagram IGTV?
It’s no surprise to hear that people often prefer video content over other types of online content. In fact, reports show that Internet video traffic accounts for 80% of all Internet traffic. For this reason, social networks have included video publishing in their facilities. These contents are more attractive to users than other platforms and virtual networks. In the meantime, IGTV Instagram has advantages over other video operating systems, such as YouTube. For example, IGTV doesn’t have ads yet. This is one of the most important discussions that has attracted the attention and interest of users compared to other networks. Also, it will cause more interaction and focus among the users of this network.
Furthermore, IGTV is primarily for smartphones. These videos are vertical so users don’t need to rotate their phones to watch them.
Another advantage is that people can easily share IGTV videos with their friends in the same way as they send and share posts and stories on their Instagram.
Another thing to keep in mind is that Instagram’s IGTV has become popular for having a live and informal conversations about a specific topic or showing some creative videos. And it’s compared to YouTube, not a network like Netflix.
Ways to access Instagram IGTV
We said that Instagram IGTV was added both as a standalone app and as an addition in recent Instagram updates. Anyone with an Instagram account can create their own IGTV channel. A channel is where all of your Instagram IGTV videos (apart from your bio, photos, and stories) are displayed. If you are eager and want to share a long video of more than 30 or 60 seconds, IGTV video will be the best choice for you. You can easily access it in the following two ways:
Instagram update and access to IGTV
If you’re using an old version of Instagram, you probably don’t know where Instagram IGTV is! Because this feature is not available in old versions of the program. To access it, the first thing you need to do is update the application. After the update, you can find and watch IGTV videos that people have shared on their pages.
Download the IGTV application
The second way will guide you to download the IGTV app. To download and install the IGTV video program, you can easily find it in the IOS and Android stores and access the application after going through the installation process.
Publish video on IGTV
After updating or downloading the standalone IGTV app, it will be time to publish the video on Instagram IGTV. Just like when you turn on the TV and immediately a show starts playing; When you open the IGTV app, a video will automatically start playing. To publish a video, you need to create an IGTV channel on your Instagram. If this section is not added to your app with the Instagram update, you need to install its standalone app, which is easily available in the iOS and Android stores. Now it’s time to create a channel in the IGTV video section:
Creating an IGTV channel
- Upon updating the app, a small TV icon will appear on the top right of your Instagram. Tap on it to proceed to the next step.
- In the opened page, go to the gear icon on the right side of the image.
- This page is where you create your channel. On the page that opens, click Create Channel.
- In three consecutive slides, the necessary training to make a one-hour video will be displayed, which will guide you. And finally you create your channel.
Your channel is ready.
Upload video to Instagram igtv channel
To upload and edit your IGTV video title and description, open the app and click the profile icon. Then tap on upload video.
In this section, you need to allow IGTV access to your videos and then click on the desired video. Touch the Next option at the top right. Here you can type the title and description and also edit the cover image. When you’re done, click Submit to publish.
Creating a cover image and description
To make a cover image, you can upload your favorite image as a cover image or choose a thumbnail from your video. The cover photo is what will be displayed on your channel page and in Instagram IGTV categories. So think about choosing an attractive image!
Do not forget the title and description of the movie. Write your title and add a description. Just like YouTube, you can add keywords related to your video in the description to make it easier for people to find your videos on IGTV.
Deleting videos from the IGTV channel
You may want to delete your published igtv video for some reason. To do this, log in to your channel via the TV icon or the IGTV app and tap on your profile picture to access the channel’s all videos section. Open the video you want to delete and tap on the three dots icon. Select the Delete option from the opened menu and by confirming again, the desired video will be deleted from the IGTV channel.
Conclusion
In this article, we have explained to you about Instagram IGTV video and its features and how to publish it on IGTV channel. We hope that the contents of this article will be useful for you dear ones.
Please share your comments and questions with us in the comments section.
